Why They Buy
Research Infographic
79% of shoppers use social media to discover new brands and products. But how do they want to buy? How do they feel about social media influencers, and how should they be paid?
Research Infographic
What shoppers would change
- Shoppers seek transparency about brand relationships
- Authentic content about the brands that creators really care about
- Make it easy to find and buy featured products
Shoppers want to support their favorite creators
Reciprocity is a powerful force which creator marketing can leverage, though transparency is a prerequisite.
Shoppers prefer to buy from brands directly
60% of shoppers prefer to buy directly from the brands website, or from a Creator Storefront. This reflects a desire to support creators and influencers and help them to become successful..