The State Of Social Commerce

79% of shoppers use social media to discover new brands and products. But how do they want to buy? How do they feel about social media influencers, and do they trust them?

EXCLUSIVE RESEARCH

Shopping has changed. Social is now the top of the funnel.

77% of US online shoppers use social media every week for shopping. For Generation Z, 40% start looking for new products on social media.

State of Social Commerce Report

Key Findings

79% of US online shoppers use social media for shopping
62% of consumers describe social as a “great place to discover new products”
74% prefer to buy directly from brands or retailers
Influencers are useful, especially for product demonstrations, but have a trust problem.

State of Social Commerce Report trust in influencers

Influencer authenticity is critical.

Trust is an issue, especially when it comes to influencer content. Some consumers are scathing about influencers.

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State of Social Commerce Report impluse purchase regret

Social can promote impulse buys, costing brands profit

Over half of consumers regret making impulse purchases on social. And only 13% of shoppers would be willing to buy again following a social returns experience.

Since most brands rely on repeat purchases and customer loyalty for profit margin, impulse purchases can hinder that.

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