--- title: Impulse Trap description: Brands are using Social to promote products. But is impulse buying helping growth. Find out in our free research on social commerce - The Impulse Trap --- ![academy-logo](https://info.simplicitydx.com/hubfs/academy-logo.png) # Social Media Impulse Purchases Harm Your Brand Brands are using Social Media to promote their products and deals. But is impulse buying really helping their business grow.   ## EXCLUSIVE RESEARCH Social media impulse purchases harm your brand  About 65% of consumers describe social media as a great place to discover new brands and products.  But are these impulse purchases helping businesses grow?  ![Simplicity-dx](https://info.simplicitydx.com/hs-fs/hubfs/download-report/Simplicity-dx-Bookcover2.png?width=3000&height=2000&name=Simplicity-dx-Bookcover2.png)   ![Screenshot 2023-08-06 at 22.07.41](https://info.simplicitydx.com/hubfs/Screenshot%202023-08-06%20at%2022.07.41.png) ## Key Findings - 70% of consumers describe social as a “great place to discover new products” (SimplicityDX)  - People spend an average of 2.5 hours a day on social platforms (GWI) - 50% of 1000 online shoppers that use social made an impulse purchase in the last 90 days - 55% of shoppers report they couldn't find the product or the product looked different - 56% of shoppers regret impulse buys from social media  - 59% of consumers unhappy with impulse purchases due to quality / value ![Screenshot 2023-08-06 at 22.13.28](https://info.simplicitydx.com/hubfs/Screenshot%202023-08-06%20at%2022.13.28.png) ## Leading brands don’t encourage impulse purchases Learn how you can continue to use social media for marketing and advertising your brand, without falling for the impulse purchase trap. [Download the Report](https://info.simplicitydx.com/impulsetrap#banner-form) ## Watch the Summary Video “Impulse purchases on social aren’t good for brands in other ways too - these sales don't result in new customers being acquired, rather products sold to anonymous buyers where over half of them aren’t happy. The secret to brand profitability is building a base of customer fans that come back to buy again and again, and tell their friends. This requires delivering on the promise every time. It also needs a direct relationship with the customer to drive those critical repeat sales that unlock profitability.” Charles Nicholls Industry veteran and analyst at SimplicityDX Academy  [Download the Report](https://info.simplicitydx.com/impulsetrap#banner-form) [![academy-logo](https://info.simplicitydx.com/hs-fs/hubfs/academy-logo.png?width=400&height=41&name=academy-logo.png "academy-logo")](https://info.simplicitydx.com/) The **SimplicityDX Academy** delivers first-party data research and analytics on consumer buying behavior to bridge the gap between social and commerce for retailers, marketers, and digital agencies. © 2024 SimplicityDX. All rights reserved.