---
title: CostofaBounce_2023
description: The Cost of a Bounce white paper reveals the cost of a bounce from social to the brand site, plus the reasons & impact of these disconnected journeys.
---

![academy-logo](https://info.simplicitydx.com/hubfs/academy-logo.png)

# The Cost of a Bounce

The journey to the brand site from social is frequently a disconnected experience. As a result, the product detail page bounce rate is 70 - 90% and the conversion rate is 0.5%.

In **The Cost of a Bounce** we reveal the cost of an individual bounce and also the reasons and impact of a bounce  on shoppers behaviour.

![Simplicity-dx](https://info.simplicitydx.com/hs-fs/hubfs/download-report/Simplicity-dx.png?width=3000&height=2000&name=Simplicity-dx.png)

 

![Screenshot 2023-06-18 at 22.27.52](https://info.simplicitydx.com/hubfs/Screenshot%202023-06-18%20at%2022.27.52.png)

## Download the Report to Learn!

- How frequently people shop on social media and their favored shopping channels 
- Bounce rates and the reasons they bounce 
- Impact of the bounce - how many return and how many are lost for good
- How many share this discontent with friends, on social or with the brand
- Advice from shoppers on how to stop them bouncing 
- Best practice advice on how to improve your bounce rate, today.

![AI_poered_optimization 1](https://info.simplicitydx.com/hubfs/ExhibitionFollowUP%202023%20Template/AI_poered_optimization%201.png)

## Change the Maths of Marketing!

Learn how to change the maths of customer acquisition with shopper tips on how to stop them bouncing and best practice advice for social commerce and ecommerce marketers.

[Download the Report](https://info.simplicitydx.com/costofabounce#banner-form)

## Watch the Summary Video

Ruth Peters, CMO at SimplictyDX Academy, summarizes the key findings from the latest research the Cost of a Bounce.

[Download the Report](https://info.simplicitydx.com/costofabounce#banner-form)

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The **SimplicityDX Academy** delivers first-party data research and analytics on consumer buying behavior to bridge the gap between social and commerce for retailers, marketers, and digital agencies.

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